Sr. Art Director & Designer
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Black or White

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NIKE: BLack or white - Art direction & design

Nike sought a visually compelling image to showcase their latest offering of black and white sneakers, a timeless and essential item in their collection. With a small team of creatives, we set out to develop an elevated laydown that would effectively and efficiently highlight each silhouette of the shoes, while also creating a striking graphic composition for use in hero placements on Nike's digital platforms, including their mobile app, email campaigns, and website. Through a process of experimentation and collaboration, we were able to create a final product that met the client's needs and exceeded their expectations.

 
 

Nike.com

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Nike EMAIL

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Nike.com MOBILE

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– Original Sketches –


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Design Director: Dan Peters
Senior Art Director: Nicole Schultz
Art Director/Designer: Jake Skirving

Senior Designer: Rhett McMullen
Executive Producer: Dustin Freeman
Account Director: Carsten Thede

Photography: Unruh/Jones
DP: Ryan Unruh
Product Stylist: Matt Jones