NIKE: Triple white - Art direction, photography & design

Nike approached us with the task of creating a key visual for their latest triple white sneaker offering. They wanted a visual that would showcase the design of the shoes, and be suitable for use as a hero image on their digital platforms such as their app, website, and email campaigns. With a small team, we set out to create an elevated product detail page (PDP) shot that would do justice to the sleek and minimalist design of the sneakers. The final image we created highlights each silhouette of the shoe, while maintaining a minimalistic composition that would be ideal for hero placements on Nike's digital platforms.